WILLIAMSON – In a recent interview with the Williamson Daily News, Michael Fields owner of All Things Sweet, located on Second Avenue in downtown Williamson, discussed the bakeries’ success and future plans.
Fields explained that the bakery has been successful since the January opening. “We have only been open since January, but we have been extremely busy. We have a lot of cake orders all the time. We are slowly starting to grow a lot more now; we are bringing a lot more in,” Fields said.
The bakery strives to offer customers a variety of baked goods. “I add a new cupcake to the case every week. We are going to start bringing in the hard rock candies and fudges,” Fields explained.
Future expansion plans for All Things Sweet are currently underway. This includes increased seating for customers. “We are getting ready to purchase bistro tables so customers can have a place to sit outside and enjoy the sun and their snacks,” Fields said.
To better compete with other local businesses, Fields plans to put more focus on increasing businesses hours and offering daily lunch specials. “We are going to start doing more sandwiches again. We will do a daily lunch special so we can keep up with the other places in town. We will be hiring help soon. We will have longer business hours and people will have more to pick from. Right now, it is all on me but soon it is going to be a lot larger. It will be nice.”
Fields has been baking for several years and attributes family, hard work and experience to his success as a baker. “Most everything that I know is self-taught. I have had several different aunts that do cakes and they have taught me different things along the way. A lot I have learned in the last few years just working and doing cakes other places,” Fields stated.
A coal field native, Fields recently moved back to the area. A strong entrepreneurial spirit and will to succeed led Fields to opening the bakery on Second Avenue. “I have lived here my entire life and then I moved away for about eight years. I moved back last year and when I was doing cakes other places; I just hated getting paid so little for something I worked extremely hard on. I was thinking, ‘why can’t I make that kind of money too? ‘So here I am,” Fields explained with a grin and a quick shrug of his shoulders.
All Things Sweet is located on 33 East Second Avenue in Williamson W.Va. More information can be found on Facebook under All Things Sweet.
(Courtney Pigman is a news reporter for the Williamson Daily News. She can be contacted at [email protected], or at 304-235-4242 ext. 2279.)