MATEWAN – Eight Matewan-area small business owners and representatives recently attended a social media workshop to help them to better use Facebook to promote their businesses.
A team of strategic communications students from West Virginia University hosted the workshop on Monday, Nov. 16, at the UMWA Union Hall in Matewan. Lindsey Betz, the team’s social media strategist, instructed the workshop. Betz gave a basic overview of Facebook, discussed how often a business should post, went over tips on how to create an effective post, and talked about the importance of engagement with their audience by giving business owners tips on responding to user comments.
“All of the business owners in attendance had good questions and were really concerned with their business’s online presence, said Betz. “ I am hopeful that they will all use this information to better their businesses’ online brands to further promote tourism in the area.”
Betz tailored the workshop to business owners in attendance by offering specific advice on their pages and current efforts. The workshop provided instruction and examples different types of Facebook pages, including restaurants and dining, lodging facilities, retail stores, professional services and recreational businesses.
The workshop also covered the importance of interacting with the businesses’ audiences and instructed business owners how to respond to both positive and negative comments that can potentially be posted on their Facebook pages.
Betz also taught the business owners how to share a post from another Facebook page for cross promotion, how to post quality photos with written text, what their profile pictures should look like, and how to create an effective, informative bio on their page.
In addition to page tips, attendees were given directions of how to analyze and evaluate the accounts that they are running by using the analytics software that Facebook has built into its site. This software can show business owners their rate of engagement, the reach of their posts, and the number of likes they receive on their page and posts.
This workshop was part of a larger community-branding initiative to help further tourism and economic growth for Matewan in the long term. To learn more about the initiative and the students’ work in Matewan, visit their blog at: http://mediainnovation.wvu.edu/community-branding-blog